Avoid These Costly Product Label Mistakes and Grow Your Business Profitability
Creating and launching a new product is exciting, but it can also be challenging. An important part of any successful product launch is making sure your labels are designed correctly to meet regulatory requirements so you don’t incur costly fines or sales delays. Developing effective product labels isn’t as easy as throwing together some text, images, and graphics in Photoshop; there are many factors that go into creating the perfect design that will be profitable for your business. Together with a leading label printing company, we’re going to discuss 6 common mistakes digital marketers and business owners make when designing their product labels – which can undermine profits if not avoided – and how to correct them!
Not Considering the Regulations:
Different countries, states, and even individual stores have different rules for labels that must be adhered to in order for a product to be sold legally. This includes things like font size, language requirements, and labeling laws regarding ingredients or allergens. Make sure you’re aware of all regulations and ensure your custom label design meets them. Ignoring the rules can lead to costly fines or sales delays, so it’s best to err on the side of caution when designing your labels.
Not Creating Labels That Stand Out:
Your product label needs to be eye-catching and clearly communicate what your product is all about, otherwise it won’t stand out from the competition and might not draw the attention it needs to be profitable. You should also consider using holographic stickers, die cut stickers and clear stickers to make your product labels stand out even more.
Not Being Mindful of Your Brand Voice:
Your brand voice is important when designing product labels as it helps customers recognize who you are and why they should buy from you. Make sure the language and images used on your product labels are consistent with the voice of your brand so that customers can easily identify and trust who you are.
Not Making the Labels Easily Readable:
Your product label should be clearly legible from a distance, as well as up close. If it’s too small or too hard to read, customers won’t be able to identify what it is and may be less inclined to purchase. Make sure the font size is large enough and the words are easy to read.
Not Considering Different Scales:
Your label must look good on a variety of different scales – from small bottles or jars to larger boxes and packages. Different scales can also have different regulations, so make sure the layout of your label is flexible enough to accommodate them all.
Not Testing Your Labels Early On:
The best way to avoid costly mistakes with labels is to test them early on in the process. Make sure to get feedback from family and friends or even experts who can give you objective and honest feedback about the design of your product labels. This will help ensure that there are no major missteps before it’s too late.
Not Paying Attention to Colors:
Colors are an important part of any label, and they can have a subtle but powerful effect on customers’ perceptions of your product. Make sure the colors used on your labels are chosen carefully and create a cohesive look that is eye-catching and memorable.
Summing Up
Creating effective product labels can be tricky, but it’s an essential part of any successful product launch. Avoiding these 6 common mistakes will help ensure that your label design is profitable and well-received by customers. Now is the perfect time to start thinking about your holiday marketing strategy and how it will be reflected in the design of your labels. Use colors, fonts, and images that evoke the spirit of the season to make sure your product stands out on store shelves during this busy time of year!
